PEMASARAN HASIL PERTANIAN BERKELANJUTAN: PENDEKATAN EKONOMI, SOSIAL DAN LINGKUNGAN

Akamani, K. (2021). An Ecosystem-Based Approach To Climate-Smart Agriculture With Some Considerations For Social Equity. Agronomy, 11(8), 1564. Https://doi.org/10.3390/Agronomy11081564

Alromaihi, A., & Omri, A. (2025). Exploring The Factors Influencing Small Agricultural Businesses Sustainability In Saudi Arabia: A Qualitative Analysis. Sage Open, 15(1), 21582440251329710. Https://doi.org/10.1177/21582440251329710

Annosi, M. C., Appio, F. P., Brenes, E. R., & Brunetta, F. (2024). Exploring The Nexus Of Digital Transformation And Sustainability In Agribusiness: Advancing A Research Agenda. Technological Forecasting And Social Change, 206, 123587. Https://doi.org/10.1016/J.Techfore.2024.123587

Arkadan, F., Macdonald, E. K., & Wilson, H. N. (2024). Customer Experience Orientation: Conceptual Model, Propositions, And Research Directions. Journal Of The Academy Of Marketing Science, 52(6), 1560–1584. Https://doi.org/10.1007/S11747-024-01031-Y

Backes, J. G., & Traverso, M. (2021). Application Of Life Cycle Sustainability Assessment In The Construction Sector: A Systematic Literature Review. Processes, 9(7), 1248. Https://doi.org/10.3390/Pr9071248

Bastos Lima, M. G. (2021). Corporate Power In The Bioeconomy Transition: The Policies And Politics Of Conservative Ecological Modernization In Brazil. Sustainability, 13(12), 6952. Https://doi.org/10.3390/Su13126952

Bausch, T., Schröder, T., Tauber, V., & Lane, B. (2021). Sustainable Tourism: The Elephant In The Room. Sustainability, 13(15), 8376. Https://doi.org/10.3390/Su13158376

Bruno Polli, G. H. (2020). A Comparison About European Environmental Sustainability Rating Systems. U.Porto Journal Of Engineering, 6(2), 46–58. Https://doi.org/10.24840/2183-6493_006.002_0005

Cancino, C. A., La Paz, A. I., Ramaprasad, A., & Syn, T. (2018). Technological Innovation For Sustainable Growth: An Ontological Perspective. Journal Of Cleaner Production, 179, 31–41. Https://doi.org/10.1016/J.Jclepro.2018.01.059

Chen X., & Liang S. (2024). Stakeholder Definition Of Ecosystem Services: An Analytical Framework Based On A Practical Theoretical Perspective. Journal Of Natural Resources, 39(4), 842. Https://doi.org/10.31497/Zrzyxb.20240406

Confetto, M. G., & Covucci, C. (2021). A Taxonomy Of Sustainability Topics: A Guide To Set The Corporate Sustainability Content On The Web. The Tqm Journal, 33(7), 106–130. Https://doi.org/10.1108/Tqm-06-2020-0134

Dadi, W., Mulugeta, M., & Semie, N. (2024). Impact Of Urbanization On The Welfare Of Farm Households: Evidence From Adama Rural District In Oromia Regional State, Ethiopia. Heliyon, 10(1), E23802. Https://doi.org/10.1016/J.Heliyon.2023.E23802

Dasgupta, S., & Robinson, E. J. Z. (2022). Attributing Changes In Food Insecurity To A Changing Climate. Scientific Reports, 12(1), 4709. Https://doi.org/10.1038/S41598-022-08696-X

Ermawati, T., & Yoga Edi, R. (2024). Agro-Industrial Sustainability Through Business Model: A Systematic Literature Review. Iop Conference Series: Earth And Environmental Science, 1358(1), 012031. Https://doi.org/10.1088/1755-1315/1358/1/012031

Garg, R., Chhikara, R., Agrawal, G., Rathi, R., & Arya, Y. (2024). Sustainable Marketing Mix And Supply Chain Integration: A Systematic Review And Research Agenda. Sustainable Futures, 8, 100269. Https://doi.org/10.1016/J.Sftr.2024.100269

Gascuel-Odoux, C., Lescourret, F., Dedieu, B., Detang-Dessendre, C., Faverdin, P., Hazard, L., Litrico-Chiarelli, I., Petit, S., Roques, L., Reboud, X., Tixier-Boichard, M., De Vries, H., & Caquet, T. (2022). A Research Agenda For Scaling Up Agroecology In European Countries. Agronomy For Sustainable Development, 42(3), 53. Https://doi.org/10.1007/S13593-022-00786-4

Hódiné Hernádi, B. (2023). From Three-Factors Model Of Sustainability To The Integrated Model Of Sustainability. Theory, Methodology, Practice, 19(2), 79–91. Https://doi.org/10.18096/Tmp.2023.02.08

Kassim, S., & Hussin, S. R. (2022). Towards Developing A Marketing Model For Strategic Positioning Of Stingless Bee Honey Farming As A Sustainable Income For The Rural Community. Journal Of Agribusiness Marketing, 9(1), 94–106. Https://doi.org/10.56527/Jabm.9.1.7

Katt, F., & Meixner, O. (2020). Is It All About The Price? An Analysis Of The Purchase Intention For Organic Food In A Discount Setting By Means Of Structural Equation Modeling. Foods, 9(4), 458. Https://doi.org/10.3390/Foods9040458

Kindangen, J. G., Kairupan, A. N., Joseph, G. H., Rawung, J. B. M., & Indrasti, R. (2023). Sustainable Agricultural Development Through Agribusiness Approach And Provision Of Location Specific Technology In North Sulawesi. E3s Web Of Conferences, 444, 01003. Https://doi.org/10.1051/E3sconf/202344401003

Kosacka, M., Werner-Lewandowska, K., & Golińska-Dawson, P. (2016). Developing Framework For Sustainability Indicators System (Sis) For The Remanufacturing Companies From Automotive Industry- Research Results. Modern Management Review. Https://doi.org/10.7862/Rz.2016.Mmr.47

Madhavaram, S., & Nirjar, A. (2025). Capability Development For Sustainable Marketing: A Theoretical Framework. Ams Review, 15(1–2), 157–190. Https://doi.org/10.1007/S13162-025-00299-9

Panda, A., N, S., & Rengasamy, D. (2026). A Bibliometric Analysis Of The Role Of Customer Value In Sustainable Food Marketing. Discover Sustainability, 7(1), 554. Https://doi.org/10.1007/S43621-026-02818-5

Puma-Flores, M., & Rosa-Díaz, I. M. (2024). Promoting Sustainable Agri-Food Systems Through Sustainability And Responsible Marketing: The Case Of Peruvian Companies At International Trade Shows. Journal Of Cleaner Production, 448, 141568. Https://doi.org/10.1016/J.Jclepro.2024.141568

Purnama, Y. I. (2024). Implementation Of The Triple Bottom Line Concept To Improve Sustainable Marketing Performance. Journal Of Economics And Business Letters, 4(2), 40–50. Https://doi.org/10.55942/Jebl.V4i2.284

Puspitasari, Nurmalina, R., Hariyadi, & Agustian, A. (2024). Systems Thinking In Sustainable Agriculture Development: A Case Study Of Garlic Production In Indonesia. Frontiers In Sustainable Food Systems, 8, 1349024. Https://doi.org/10.3389/Fsufs.2024.1349024

Richardson, N. (2022). How New Sustainability Typologies Will Reshape Traditional Approaches To Loyalty. Italian Journal Of Marketing, 2022(3), 289–315. Https://doi.org/10.1007/S43039-022-00047-Y

Rokkan, A. I. (2023). Market Orientation (Once Again): Challenges And A Suggested Solution. Ams Review, 13(1–2), 71–91. Https://doi.org/10.1007/S13162-022-00235-1

Ross, S. R. P.-J., Barros, C., Dee, L. E., Fowler, M. S., Petchey, O. L., Sasaki, T., White, H. J., & Lopresg, A. (N.D.). Expert-Led Priori-Es For A Response Diversity Research Agenda In Ecology.

Saxena, S., Singh, M., & Sisodia, G. S. (2025). Harnessing Dynamic Capabilities: Analyzing The Income Disruption In Agribusiness With The Cox Ph Model. Sage Open, 15(2), 21582440251337821. Https://doi.org/10.1177/21582440251337821

Scharmer, V. M., Vernim, S., Horsthofer-Rauch, J., Jordan, P., Maier, M., Paul, M., Schneider, D., Woerle, M., Schulz, J., & Zaeh, M. F. (2023). Sustainable Manufacturing: A Review And Framework Derivation. Sustainability, 16(1), 119. Https://doi.org/10.3390/Su16010119

Śpiewak, R. (2016). Multifunctionality Of Organic Farming: Case Study From Southern Poland. European Countryside, 8(1), 1–15. Https://doi.org/10.1515/Euco-2016-0001

Teo, T. C. (2024). Will Sustainable Food Sovereignty Research Be Sustainable In The Future? Agricultural Sciences, 15(01), 165–186. Https://doi.org/10.4236/As.2024.151010

Tolymat, A. R., Abdelaziz, R., Salam, M. A., & Shawky, A. (2023). Entrepreneurial Elements Of Activity For Value-Based Selling -A Product Centric Perspective Model. Journal Of Entrepreneurship And Project Management, 8(1), 64–91. Https://doi.org/10.47941/Jepm.1311

Wallnoefer, L. M., & Riefler, P. (2022). Concepts Describing And Assessing Individuals’ Environmental Sustainability: An Integrative Review And Taxonomy. Frontiers In Psychology, 12, 770470. Https://doi.org/10.3389/Fpsyg.2021.770470

Wang Y., Wang M., Tian J., & 1. College Of Tourism, Hunan Normal University, Changsha 410081, China2. College Of Arts And Humanities, Hunan University Of Finance And Economics, Changsha 410205, China. (2023). From Mosaic To Relational Place: Place Transformation Of Tourism Destinations. Progress In Geography, 42(12), 2388–2400. Https://doi.org/10.18306/Dlkxjz.2023.12.009

World Agroforestry Centre (Icraf), Van Noordwijk, M., Coe, R., & Sinclair, F. (2016). Central Hypotheses For The Third Agroforestry Paradigm Within A Common Definition. World Agroforestry Centre (Icraf). Https://doi.org/10.5716/Wp16079.Pdf

Xu, T., Zhang, X., Zhu, Y., Xu, X., & Rao, X. (2024). Evolution Pattern In Bruised Tissue Of ‘Red Delicious’ Apple. Foods, 13(4), 602. Https://doi.org/10.3390/Foods13040602

Yang J., Liu W., Liu Z., & 1. Key Laboratory Of Regional Sustainable Development Modeling, Institute Of Geographic Sciences And Natural Resources Research, Cas, Beijing 100101, China2. College Of Resources And Environment, University Of Chinese Academy Of Sciences, Beijing 100049, China. (2024). Theoretical Progress And Prospects Of Regional Innovation Research. Progress In Geography, 43(2), 361–373. Https://doi.org/10.18306/Dlkxjz.2024.02.012

Zanotti, L., Ma, Z., Johnson, J. L., Johnson, D. R., Yu, D. J., Burnham, M., & Carothers, C. (2020). Sustainability, Resilience, Adaptation, And Transformation: Tensions And Plural Approaches. Ecology And Society, 25(3), Art4. Https://doi.org/10.5751/Es-11642-250304

Zhang, X., Zhang, X., & Yang, L. (2024). Does Green Entrepreneurial Orientation Improve The Sustainable Performance Of Agribusiness? Evidence From China. Sage Open, 14(3), 21582440241271110. Https://doi.org/10.1177/21582440241271110

Arifuddin, S., Untari, U., & Widyantari, I. N. (2020). Analisis Efisiensi Saluran Pemasaran Beras. Musamuas Journal Of Agribusiness (Mujagri), 02(02), 62–69.

Daryanto, A., Sahara, S., & Kesumariani, P. (2018). Tata Niaga Produk Pertanian. In Modul Universitas Terbuka (Pp. 1–52).

Hadiguna, R. A. (2016). Manajemen Rantai Pasok Agroindustri : Pendekatan Berkelanjutan Untuk Pengukuran Kinerja Dan Penilaian Risiko. Lembaga Pengembangan Teknologi Informasi Dan Komunikasi, Universitas Andalas.

Kementerian Perencanaan Pembangunan Nasional (Bappenas). (2021). Food Loss And Waste Di Indonesia.

Kementerian Perencanaan Pembangunan Nasional (Bappenas). (2024). Peta Jalan Penelolaan Susut Dan Sisa Pangan Dalam Mendukung Pencapaian Ketahanan Pangan Menuju Indonesia Emas 2045.

Lokollo, E. M. (2012). Bunga Rampai : Rantai Pasok Komoditas Pertanian Indonesia. IPB Press.

Puryantoro, Hani, E. S., & Subekti, S. (2019). Manajemen Rantai Pasokan : Startegi Peningkatan Daya Saing Mangga. CV. AA. Rizky.

Saptana, S., & Yofa, R. D. (2016). Penerapan Konsep Manajemen Rantai Pasok Pada Produk Unggas. Forum Penelitian Agro Ekonomi, 34(2), 143–161.

Saputro, E., Widyantari, I. N., & Nahumury, M. A. I. (2020). Efesiensi Pemasaran Sawi Hijau Tanah Miring. Musamus Journal Of Agribusiness, 3(1), 32–45.

Sitinjak, W., Anggraini, R. I., Munajat, M., Sari, F. P., Wulandari, W., Nurdiana, N., Luhukay, J. M., Noni, S., Tapaningsih, W. I. D. A., Aulia, M. R., Adriansah, A., & Fatmayati, A. (2023). Pemasaran & Tata Niaga Pertanian. Widina Bhakti Persada Bandung.

Sunarto, S., & Zainuddin, K. E. (2017). Pemasaran Produk Agribisnis. Pusat Pendidikan Pertanian, Badan Penyuluhan Dan Pengembangan Sdm Pertanian, Kementerian Pertanian.

Widyantari, I. N., Jamhari, J., Waluyati, L. R., & Mulyo, J. H. (2023). The Performance Of Marketing And Distribution On Rice Supply Chain In Merauke Regency, Papua, Indonesia. Economia, 19(2), 255–269.

Kotler, P. K. (2016). Marketing Management. Pearson Education.

Organization, F. A. (2021). Organik Agriculture And Sustainable Food Systems. Fao Publications.

Ottman, J. (T.Thn.). The New Rules Of Green Marketing: Strategies, Tools, And Inspiration For Sustainable Branding (1st Ed.). Routledge.

Peattie, K. (T.Thn.). Green Consumption: Behavior And Norms. Annual Review Of Environment And Resources .

Programme, U. N. (2020). Sustainable Consumption And Production : A Handbook For Policymakers. Unep.

Schiffman, L. W. (T.Thn.). Consumer Behavior (12th Ed.). Pearson Education.

Solomon, M. (T.Thn.). Consumer Behavior: Buying, Having, And Being (12th Ed). Pearson.

Suki, N. (2016). Green Product Purchase Intention: Impact Of Green Brands, Attitude, And Knowledge. . British Food Journal 118 (12) , 2893 - 2910.

Wang, H. B. (2019). How Does Green Product Knowledge Effectively Promote Green Purchase Intention? 11 (4). Sustainability , 1193.

Yadav, R. &. (2017). Determinants Of Consumers Green Purchase Behavior In A Developing Nation 41 (2). International Journal Of Consumer Studies, 156 - 165.

Kaplan, R. S., & Mcmillan, D. G. (2020). Updating The Balanced Scorecard For Triple-Bottom-Line Strategies. Social Science Research Network. Https://doi.org/10.2139/Ssrn.3682788.

Lozano, R. (2022). Toward Sustainable Organisations: A Holistic Perspective On Implementation Efforts. Https://doi.org/10.1007/978-3-030-99676-5.

Olson, R. K. (1992). Integrating Sustainable Agriculture, Ecology, And Environmental Policy.

Valli, C. (2022). Measuring Economic Sustainability: Are We Doing It Right? Sri Lanka Journal Of Social Sciences And Humanitis, 2(1), 21–30. Https://doi.org/10.4038/Sljssh.V2i1.53.

Vieira, M. T., Cremonezi, G. O. G., Spers, V. E. R., Medeiros, A. L., & Rigolid, A. G. M. (2021). Sustainability In The Economic Environmental And Social Dimensions And The Relationship With Social Responsibility Indicators. Academy Of Entrepreneurship Journal, 27.

Batalhão, A. C. Da S., Eustachio, J. H. P. P., Caldana, A. C. F., & Choupina, A. R. (2021). Economic Approaches To Sustainable Development: Exploring The Conceptual Perspective And The Indicator Initiatives (Pp. 151–169). Elsevier. Https://doi.org/10.1016/B978-0-12-822188-4.00007-5.

Hamada, Y. M. (2022). Role Of Energy Use Efficiency On Sustainable Development By Using Value Chains. Studies In Economics And International Finance, 2(1), 37–52.

Marinescu, C. M., & Lîsenco, V. (2025). The Sustainable Dimension Of International Trade Regulations. Https://doi.org/10.52507/2345-1106.2025-2.04.

James, S., & Watson, K. W. (2013). Regulatory Protectionism: A Hidden Threat To Free Trade.

Meyer, T. (2024). Copernican Revolution Or Green Protectionism? 301–318. Https://doi.org/10.1093/9780191994470.003.0019.

Apjii. (2024). Apjii Jumlah Pengguna Internet Indonesia Tembus 221 Juta Orang.

Chaffey, D., & Ellis-Chadwick, F. (2022). Digital Marketing: Strategy, Implementation And Practice (8th Ed.). Pearson.

Dharmawan, M., Rahayu, W., Khomah, I., & Kusnandar, K. (2024). Determinants Of Social Media Adoption By Millennial Farmers To Improve Business Performance: Perspectives From The Technology-Organization-Environment (Toe) Framework. Research On World Agricultural Economy, 5(4), 533–554. Https://doi.org/10.36956/Rwae.V5i4.1327

Haloho, R. D., Amruddin, A., Utami, D. R., Boekoesoe, Y., Tapi, T., Harli, N., Hasibuan, M. F. A., Sugiarto, M., & Karim, A. R. (2024). Manajemen Agribisnis. Yayasan Kita Menulis.

Hasibuan, M. F. A., Putra, H. S., Siadari, U., & Uli, V. (2025). Sustainability Analysis Of Arabica Coffee Plantation Agribusiness In North Sumatra Province. 20(8), 1616–1629.

Inegbedion, H., Inegbedion, E., Asaleye, A., Obadiaru, E., & Asamu, F. F. (2021). Use Of Social Media In The Marketing Of Agricultural Products And Farmers’ Turnover In South-South Nigeria. F1000research, 9, 1220. Https://doi.org/10.12688/F1000research.26353.2

Kotler, P., & Keller, K. L. (2016). A Framework For Marketing Management. Baskı, Essex: Pearson Education Limited.

Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing Management, Global Edition (Vol. 832). Pearson.

Machieu, S. R., Amruddin, A., Abidin, Z., Hasibuan, M. F. A., Arianti, D., Elza, N. I., Rahmah, K., Mastuti, R., Lestari, S. U., & Hidayati, R. (2025). Agribisnis Kreatif: Pilar Agripreneurship Masa Depan. Yayasan Kita Menulis.

Putra, H. S., Octoyuda, E., & Hasibuan, M. F. A. (2024). Decoding Arabica Coffee Purchase Intention: Exploring The Role Of Product Origin Through Fuzzy-Set Qualitative Comparative Analysis. 2024 12th International Conference On Cyber And It Service Management (Citsm), 1–6.

Belz, F. M., & Peattie, K. (2019). Sustainability Marketing: A Global Perspective (3rd ed.). Wiley.

Dangelico, R. M., & Vocalelli, D. (2020). "Green Marketing": An analysis of definitions, strategy steps, and tools through a systematic review of the literature. Journal of Cleaner Production, 165, 1263–1279. https://doi.org/10.1016/j.jclepro.2017.07.184

Hojnik, J., Ruzzier, M., & Manolova, T. S. (2021). Eco-innovation and firm performance: The moderating role of knowledge intensity. Journal of Cleaner Production, 291, 125308. https://doi.org/10.1016/j.jclepro.2021.125308

Islam, T., Islam, R., Pitafi, A. H., Xiaobei, L., Rehmani, M., Irfan, M., & Mubarak, M. S. (2023). The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust. Sustainable Production and Consumption, 25, 123–135. https://doi.org/10.1016/j.spc.2020.07.019

Kotler, P., Kartajaya, H., & Setiawan, I. (2020). Marketing 5.0: Technology for Humanity. John Wiley & Sons. https://doi.org/10.1002/9781119668640

Liobikienė, G., & Bernatonienė, J. (2022). Why determinants of green purchase cannot be treated equally? The case of green cosmetics: Literature review. Journal of Cleaner Production, 162, 109–120. https://doi.org/10.1016/j.jclepro.2017.05.204

Ottman, J. A. (2022). The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding. Berrett-Koehler Publishers.

Rahayu, S., & Puspitasari, D. (2022). Strategi pemasaran hijau dan keputusan pembelian konsumen milenial: Studi pada produk UMKM berbasis kopi di Jawa. Jurnal Manajemen dan Kewirausahaan, 24(1), 45–58. https://doi.org/10.9744/jmk.24.1.45-58

Sari, D. K., & Widodo, A. (2021). Implementasi ekonomi sirkular pada rantai nilai agribisnis kopi: Peluang dan tantangan di Indonesia. Jurnal Agribisnis Indonesia, 9(2), 112–125. https://doi.org/10.29244/jai.2021.9.2.112-125

Shi, J., & Jiang, Z. (2023). Willingness to pay a premium price for green products: does a reference group matter? Environment, Development and Sustainability, 25(8), 8699–8727. https://doi.org/10.1007/s10668-022-02419-y