Hulu ke Hilir: Inovasi Manajemen dan Rantai Nilai Agribisnis Modern

Authors

Ida Marina; Aswan Adi; Mufida Diah Lestari; Tia Sofiani Napitupulu; Syaiful Hadi; Herry Nur Faisal

Synopsis

Perkembangan sektor agribisnis pada era globalisasi dan transformasi digital menuntut adanya perubahan paradigma dalam pengelolaan pertanian. Agribisnis tidak lagi dipandang semata sebagai kegiatan produksi di tingkat petani, tetapi sebagai suatu sistem yang terintegrasi mulai dari penyediaan sarana produksi (hulu), kegiatan budidaya, pengolahan hasil, pemasaran, hingga distribusi kepada konsumen akhir (hilir). Keberhasilan pembangunan agribisnis modern sangat ditentukan oleh kemampuan seluruh pelaku usaha dalam mengelola rantai nilai secara efisien, inovatif, berkelanjutan, dan berorientasi pasar.
Buku ini disusun untuk memberikan pemahaman yang komprehensif mengenai konsep, prinsip, serta implementasi agribisnis modern yang terintegrasi.
Pembahasan diawali dengan pengenalan sistem agribisnis modern dan keterkaitan antar subsistem agribisnis, kemudian dilanjutkan dengan kajian mengenai inovasi manajemen, pemasaran agribisnis, manajemen rantai nilai, revitalisasi agroindustri, hingga perdagangan internasional komoditas pertanian. Selain itu, buku ini juga menyoroti peran teknologi digital, transformasi Agriculture 4.0, hilirisasi produk pertanian, serta pentingnya pembangunan agribisnis yang berkelanjutan dalam menghadapi tantangan global.

Downloads

Download data is not yet available.

References

Adi, A., Lubis, M. M., Mukhlis, J., Sintha, T. Y. E., Nopembereni, E. D., Hidayati Baiq Pebrianti, Muta, D. W. P. L., Asiaka, F. K. P., Ahmad, Fatmawati, D., & Ayu, I. W. (2025). SWASEMBADA PANGAN (Konsep, Strategi dan Inovasi Ketahanan Pangan Nasional Era Globalisasi di Indonesia) (I. K. Nisya, Ed.; 1st ed.). PT. Star Digital Publishing. www.stardigitalpublishing.com

Adi, A., Rachmina, D., & Krisnamurthi, B. (2025). Interpretive Structural Modelling: Faktor-Faktor Kunci Penyediaan Beras di Kabupaten Penajam Paser Utara. Agripreneur, 14(2), 99–108. https://doi.org/10.35335/agripreneur.v14i2.6746

Adi, A., Rachmina, D., & Krisnamurthi, Y. B. (2021). Neraca ketersediaan beras di Kalimantan Timur sebagai calon ibukota baru Indonesia dengan pendekatan sistem dinamik. Analis Kebijak Pertan, 19(2), 207–218. https://doi.org/10.21082/akp.v19n2.2021.207-218

Ahmed, Z., Gui, D., Murtaza, G., Yunfei, L., & Ali, S. (2023). An Overview of Smart Irrigation Management for Improving Water Productivity under Climate Change in Drylands. Agronomy, 13(2113), 1–25. https://doi.org/10.3390/agronomy13082113

Alexander, I., & Nadapdap, H. J. (2019). Analisis daya saing ekspor biji kopi Indonesia di pasar global tahun 2002–2017. JSEP (Journal of Social and Agricultural Economics), 12(2), 1–15. https://doi.org/10.19184/jsep.v12i2.11271

Alta, A., Auliya, R., & Fauzi, A. N. (2023). Hambatan dalam Mewujudkan Konsumsi Pangan yang Lebih Sehat: Kasus Kebijakan Perdagangan dan Pertanian. Center for Indonesian Policy Studies (CIPS).

Andriyanto, A., & Yanuar, A. (2020). Model Distribusi Industri Pangan di Jawa Barat dengan Menggunakan Pendekatan Causal Loop Sistem Dinamik. Competitive, 15(1), 12. https://doi.org/10.36618/competitive.v15i1.627

Arifin, B. (2020). Transformasi struktur agroindustri dan pembangunan pertanian berkelanjutan di Indonesia. Jurnal Agro Ekonomi, 38(1), 1–18. https://doi.org/10.21082/jae.v38n1.2020.1-18

Azizi, E. S. (2022). Daya saing kopi Indonesia di pasar internasional dalam 3 dekade terakhir. Journal of Agribusiness Science and Rural Development, 3(1), 1–15. https://doi.org/10.32639/jasrd.v3i1.728

Barnard, F. L., Akridge, J. T., Dooley, F. J., & Foltz, J. C. (2017). Agribusiness management (5th ed.). Routledge.

Baso, R. L., & Anindita, R. (2018). Analisis daya saing kopi Indonesia. Jurnal Ekonomi Pertanian dan Agribisnis, 2(1), 1–9. https://doi.org/10.21776/ub.jepa.2018.002.01.1

Dahal, B., Kimmerer, C., & Hailu, G. (2024). Value Added to Agricultural Commodities. In Future Food Systems (pp. 89–107). Elsevier.

Dave Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice (7th ed.). Pearson.

David Aaker, D. A. (2015). Aaker on Branding: 20 Principles That Drive Success. Morgan James Publishing.

de Vries, J. R., Turner, J. A., Finlay-Smits, S., Ryan, A., & Klerkx, L. (2023). Trust in agri-food value chains: A systematic review. International Food and Agribusiness Management Review, 26(2), 175–197. https://doi.org/10.22434/IFAMR2022.0008

Elfahmi, M., Sutiarso, L., Purwadi, D., & Machfoedz, M. M. (2024). Development of integrated coconut agroindustry from a circular economy perspective: A literature review. IOP Conference Series: Earth and Environmental Science, 1364(1), 012001. https://doi.org/10.1088/1755-1315/1364/1/012001

Fariyanti, A., & Rifin, A. (2022). Strategi pengembangan hilirisasi agroindustri kelapa di Indonesia. Jurnal Agribisnis Indonesia, 10(2), 101–115. https://doi.org/

10.29244/jai.2022.10.2.101-115

Feller, A., Shunk, D., & Callarman, T. (2006). Value chains Versus Supply Chains. BP Trends, 1(3), 165–173.

Govindan, K., & Hasanagic, M. (2018). A systematic review on drivers, barriers, and practices towards circular economy: A supply chain perspective. International Journal of Production Research, 56(1–2), 278–311. https://doi.org/10.1080/00207543.2017.1402141

Gusriansyah, D. (2025). Optimalisasi Potensi Agribisnis Kelapa (Cocos nucifera) di Lahan Pasang Surut Tembilahan: Tantangan dan Peluang Pembangunan Berkelanjutan. Agriculture and Biological Technology, 2(2), 56–60.

Hamzah, Y. I., Ibrahim, J. T., Baroh, I., & Mufriantie, F. (2020). Analisis daya saing kopi Indonesia di pasar internasional. Agriecobis: Journal of Agricultural Socioeconomics and Business, 3(1), 17–21. https://doi.org/10.22219/

agriecobis.Vol3.No1.17-21

Harahap, I., Habibi, D., & Rizal, A. (2020). Analisis strategi pemasaran agroindustri opak di Desa Tuntungan I. Jurnal Agriuma, 2(1), 60–69. https://doi.org/10.31289/agr.v2i1.3723

Hariri, R. (2023). Analisa daya saing kopi Indonesia di antara Brazil, Vietnam, dan Kolombia. Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad, 10(2), 367–383. https://doi.org/10.24198/agricore.v10i2.64092

Hayatudin, Ahmad, & Sondakh, R. C. (2026). TEKNOLOGI PERTANIAN MODERN (F. A. Permadani, Ed.; 1st ed.). PT. Star Digital Publishing. www.stardigitalpublishing.com

Hendra, A., Habibi, C., Ramadan, D., & Mikala, A. K. (2025). Digital strategy for agripreneur 4.0: Improving marketing, sales, and branding in agribusiness. Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB), 4(1), 42–49. https://doi.org/10.36448/jpmtb.v4i1.142

Hidayati, D. R., Garnevska, E., & Childerhouse, P. (2021). Agrifood Value chain Assessment in Developing Countries: A Case of Indonesia’s Cashew Sector. E3S Web of Conferences, 306, 2045.

Hilado, A. R., Hugo, J., Kodama, H., Lebite, J., & Fronda, J. (2023). Rice Value chain Analysis: Rice Seed Production as a Profitable Agribusiness in Nueva Ecija. International Journal of Advanced Engineering, Management and Science, 9(6), 11–19. https://doi.org/10.22161/ijaems.96.3

Javaid, M., Haleem, A., Khan, I. H., & Suman, R. (2023). Understanding the potential applications of Artificial Intelligence in Agriculture Sector. Advanced agrochem, 2(1), 15-30.

Kariyasa, K., & Sinaga, B. M. (2021). Daya saing dan kebijakan pengembangan agroindustri nasional. SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis, 17(3), 233–245. https://doi.org/10.20961/sepa.v17i3.45021

Khotimah, N., Ramayanti, S., & Aprilianto, P. (2023). Forecasting Ketahanan Pangan Nasional Melalui Produktivitas Hasil Pertanian Di Provinsi Sumatera Selatan (Studi Kasus Rice Estate). 4(5). https://doi.org/10.55314/tsg.v4i5.613

Kilelu, C. W., Klerkx, L., Omore, A., Baltenweck, I., Leeuwis, C., & Githinji, J. (2017). Value chain upgrading and the inclusion of smallholders in markets. The European Journal of Development Research, 29(5), 1102–1121. https://doi.org/10.1057/s41287-016-0074-z

Klerkx, L., Jakku, E., & Labarthe, P. (2019). A review of social science on digital Agriculture, smart farming and Agriculture 4.0: New contributions and a future research agenda. NJAS: wageningen journal of life sciences, 90(1), 1-16.

Kotler Philip, P., & Gary Armstrong, G. (2021). Principles of Marketing (18th ed.). Pearson.

Krisnamurthi, B. (2020). Pengertian Agribisnis. Puspa Swara.

Kuspraningrum, E., Triyana, L., Asufie, K. N., & Hediati, F. N. (2023). Meningkatkan Ketahanan Pangan Provinsi Kalimantan Timur Melalui Haki Atas Varietas Tanaman Padi. Risal Huk, 20(2), 112–134. https://doi.org/10.30872/risalah.v19i2.1176

Manalu, D. S. T., Harianto, H., Suharno, S., & Hartoyo, S. (2019). Posisi daya saing dan kinerja ekspor kopi Indonesia di pasar global. Jurnal Ekonomi Pertanian dan Agribisnis, 3(4), 830–839. https://doi.org/10.21776/

ub.jepa.2019.003.04.18

Michael E. Porter, M. E. (2019). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press.

Muchlashin, A., Yuliana, T., Sintha, E., Raras, B., Zahraturrahmi, S., Febriyanti, T., Anto, S., Maryanti, A., Pordamantra, Bayu, S., Adi, A., Barbara, B., Yuprin, & Serimbing, S. A. (2026). EKONOMI PERTANIAN (Teori, Kebijakan, dan Pembangunan Berkelanjutan) (I. K. Nisya, Ed.; 1st ed.). PT. Star Digital Publishing. www.stardigitalpublishing.com

Mulyani, A., Mulyanto, B., Barus, B., Retno Panuju, D., & Husnain. (2022). Analisis Kapasitas Produksi Lahan Sawah untuk Ketahanan Pangan Nasional Menjelang Tahun 2045. J SD Lah, 16(1), 33–50. https://doi.org/10.21082/

jsdl.v16n1.2022.33-50

Napitupulu, T. S., Lestari, D., Mahanani, R. S., Marseva, A. D., & Maghfiroh, C. N. (2025). Towards Inclusive Agricultural Digitalization: A Bibliometric and Systematic Review on Technology Adoption in Indonesia. ICEETE Conference Series, 3(1), 271–282.

Napitupulu, T. S., Nadhirah, A., Sumarlina, S., Marseva, A. D., Suwandani, A. N. R., & Asari, D. A. (2026). Pemberdayaan Kelompok Wanita Tani Sitara Kabupaten Jember dalam Membangun Citra Produk Minuman Fungsional. PengabdianMu: Jurnal Ilmiah Pengabdian Kepada Masyarakat, 11(1), 265–271.

Nega, A., Belay, S., Matos, J., & Rokooei, S. (2024). An interpretive structural modelling approach to determine the critical causes and effects of design changes in public infrastructure projects. Cogent Engineering, 11(1). https://doi.org/10.1080/23311916.2024.2380042

Noor, T. I., Pardian, P., & Nugraha, A. (2016). Analisis Rantai Nilai (Value chain) Bawang Merah di Jawa Barat. Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian, 1(1), 8–18.

Nurmalina, R., Muflikh, Y. N., Darhayati, A. T., Suryana, A. T., Hida, D. A. N., Silamat, E., Aviny, E. Y., Tuga, G. W., Nugraha, H. H., Liana, L., Fauzan, M., Khaliqi, M., Priyono, Soeyatno, R. F., Kusumaningrum, R., Sarianti, T., & Rostwentivaivi, V. (2024). Rantai Nilai Global Produk Agribisnis. IPB Press.

Philip Kotler, P., & Kevin Lane Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.

Porter, M. E. (1998). Competitive Advantages: Creating and Sustaining Superior Performance. The Free Press.

Priono, R., & Amal, S. (2022). Strategi Pengembangan Rantai Pasok (Supply Chain) Dan Rantai Nilai (Value chain) Komoditi Padi (Oryza Sativa) di Kabupaten Jombang (Studi Kasus Di Kabupaten Jombang). Seminar Keinsinyuran Program Studi Program Profesi Insinyur, 2(1).

Purwantini, T. B., & Susilowati, S. H. (2018). Dampak Penggunaan Alat Mesin Panen terhadap Kelembagaan Usaha Tani Padi. Analis Kebijak Pertan, 16(1), 73. https://doi.org/10.21082/akp.v16n1.2018.73-88

Purwawangsa, H., Irfany, M. I., & Haq, D. A. (2023). Indonesian coffee exports’ competitiveness and determinants. Jurnal Manajemen dan Agribisnis, 21(1), 59–72. https://doi.org/10.17358/jma.21.1.59

Rai, A., & Faisal, A. (2022). Daya saing komoditas pertanian unggulan Indonesia: Perbandingan dengan negara lain di ASEAN dan potensinya. SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis, 19(2), 1–12. https://doi.org/10.29244/sepa.v19i2.53322

Reardon, T., Echeverria, R., Berdegué, J., Minten, B., Liverpool-Tasie, S., Tschirley, D., & Zilberman, D. (2019). Rapid transformation of food systems in developing regions: Highlighting the role of agricultural research and innovations. Agricultural Systems, 172, 47–59. https://doi.org/10.1016/j.agsy.2018.01.022

Rose, D. C., Wheeler, R., Winter, M., Lobley, M., & Chivers, C. A. (2021). Agriculture 4.0: Making it work for people, production, and the planet. Land use policy, 100, 104933.

Ruddin, M. F., & Mohd Noor, N. H. (2025). Food Security in Indonesia: Achieving SDG Target 2.2-End All Forms of Malnutrion. International Journal of Politics, Public Policy and Social Works, 7(17), 01–22. https://doi.org/10.35631/ijppsw.717001

Sahide, M. A. K., Burns, S., Wibowo, A., Ridho Nurrochmat, D., & Giessen, L. (2015). Towards State Hegemony Over Agricultural Certification: From Voluntary Private to Mandatory State Regimes on Palm Oil in Indonesia. JMHT, 21(3), 162–171. https://doi.org/10.7226/

jtfm.21.3.162

Sardi Efendi. (2019). Faktor-Faktor Yang Mempengaruhi Harga Dan Ketersediaan Beras Di Tingkat Nasional. Parameter, 4(1), 229–238. https://doi.org/10.37751/parameter.

v4i1.29

Satria, D., Maghraby, W., & Setyanti, A. M. (2025). Digital Agricultural Technology for Smallholder Farmers: Barriers and Opportunities in Indonesia. SOCA: Jurnal Sosial Ekonomi Pertanian, 18(3), 267–281. https://doi.org/10.24843/soca.2024.v18.i03.p01

Sawe Ri Esso, A., Rachmawaty, R., Amraeni, A., & Tabsir, K. (2024). Strategi pemasaran produk agribisnis dalam era digital: Analisis literatur. Indonesian Journal of Economy and Management. https://ojs.unpatompo.ac.id/index.

php/ijem/article/view/443

Sayekti, A. L., Hayati, N. Q., Sulistyaningrum, A., Sjafrina, N., Mulyono, D., Anwarudinsyah, M. J., Hafizah, D., & Prabawati, S. (2023). The Policy Impacts and Implications from The Insights of Mangosteen Export Chains. IOP Conference Series: Earth and Environmental Science, 1153(1), 12014.

Shaliza, F., Nurul Shafira, C., Amanda, R., Studi Ilmu Administrasi Negara STIA Lancang Kuning Dumai, P., & Gunung Merapi No, J. (2025). Membangun Kemitraan Agribisnis yang Berkelanjutan melalui Administrasi Kelompok Tani. The Community, 2(1), 1–11.

Slingerland, M., Schut, M., Klerkx, L., & van Zanten, H. (2021). Fostering private sector-led sustainable development through agri-food value chains. Sustainability, 13(3), 1234. https://doi.org/10.3390/su13031234

Sudjarmoko, B. (2013). Prospek pengembangan industrialisasi kopi Indonesia. Jakarta: Sirinov.

Sujana, U. T., Irianto, H., & Khomah, I. (2020). Pengaruh ekuitas merek terhadap keputusan pembelian pisang “Sunpride”. Jurnal Agrisep, 19(1), 15–26. https://doi.org/10.31186/jagrisep.19.1.15-26

Sumarlina, S., Wilujeng, E. D. I., Marseva, A. D., Nadhirah, A., & Napitupulu, T. S. (2026). Penguatan Citra Produk Olahan Mawar Kelompok Wanita Tani Nawasena Menuju Desa Agroeduwisata Kampung Mawar. Jurnal Pengabdian Masyarakat Bangsa, 4(2), 324–332.

Sunindyo, W. D., & Theodore, R. (2025). Software Engineering Strategies and Innovations to Address Agricultural Challenges in the Global South: A Case Study of Indonesia. 2025 IEEE/ACM Symposium on Software Engineering in the Global South (SEiGS), 71–76.

Susilowati, S. H. (2018). Urgensi dan Opsi Perubahan Kebijakan Subsidi Pupuk. Analis Kebijak Pertan, 14(2), 163. https://doi.org/10.21082/akp.v14n2.2016.163-185

Sutrisno, A., Arsyad, M., Rayhana, Khaerunnisa, Sulistyo, A., Inten, S., Nurlela, Zulhafandi, Rahajeng, G. Y., & Adi, A. (2020). Structural model design of the role of institutions in the development of cayenne agribusiness systems. IOP Conference Series: Earth and Environmental Science, 473(1). https://doi.org/10.1088/17551315/473/1/

012015

Tambunan, T. (2014). Globalisasi dan perdagangan internasional. Jakarta: Ghalia Indonesia.

Thakur, N., Thakur, N., Verma, H., & Klate, A. (2024). Value chain Analysis and Optimization in Agribusiness. In Agribusiness Management (pp. 68–84). Routledge.

United Nations Industrial Development Organization. (2019). Agro-industries for development. UNIDO.

Utami, N. M. A. W., & Dewi, R. K. (2018). Analisis daya saing dan faktor-faktor yang memengaruhi ekspor kopi Indonesia di pasar internasional. Jurnal Manajemen Agribisnis, 6(1), 1–12. https://doi.org/10.24843/JMA.2018.v06.i01.p02

Vieira, F., Santana, H. E. P., Jesus, M., Santos, J., Pires, P., Vaz-Velho, M., Silva, D. P., & Ruzene, D. S. (2024). Coconut waste: Discovering sustainable approaches to advance a circular economy. Sustainability, 16(7), 3066. https://doi.org/10.3390/su16073066

Waluyo, T. (2022). Digital marketing strategy for local agribusiness products in Indonesia. Jurnal Sosial Sains dan Komunikasi, 1(1), 1–15. https://doi.org/10.58471/ju-sosak.v1i01.539

Waluyo, T. (2022). Utilization of digital marketing technology in agribusiness product marketing. Jurnal Multidisiplin Sahombu, 2(2), 55–70. https://doi.org/10.58471/

jms.v2i2.4117

Wang, Z., Pan, Z., Lai, W., Lu, S., Liu, H., Wang, X., & Wu, H. (2025). How does digital technology enhance sustainable operations in agribusiness? A case analysis of a Chinese agricultural enterprise. Frontiers in Sustainable Food Systems, 9, 1–14. https://doi.org/10.3389/fsufs.

2025.1718405

Watanabe, T., & Kurihara, S. (2020). Coconut industry development and sustainability in Southeast Asia. Journal of Agribusiness in Developing and Emerging Economies, 10(4), 457–472. https://doi.org/10.1108/

JADEE-05-2019-0081

Wening Kusuma, P. T. W., & Rachbini, D. J. (2019). Simulasi Kebijakan Penambahan Areal Tanam dan Peningkatan Produktivitas dalam Mendukung Tercapainya Swasembada Jagung. AgriTECH, 39(3), 188. https://doi.org/10.22146/agritech.44539

Widadie, F., & Rahayu, E. S. (2025). Value chain of Robusta Coffee in Wonogiri, Indonesia: Analysis of Performance and Role of Producer Organisations. Research on World Agricultural Economy, 38–51.

Wijayati, P. D., Harianto, N., & Suryana, A. (2019). Permintaan Pangan Sumber Karbohidrat di Indonesia. Analisis Kebijakan Pertanian, 17(1), 13. https://doi.org/

10.21082/akp.v17n1.2019.13-26

Winantyo, A., et al. (2008). Masyarakat Ekonomi ASEAN 2015: Memperkuat sinergi ASEAN dalam kompetisi global. Jakarta: Elex Media Komputindo.

Downloads

Published

June 8, 2026

Categories

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Details about this monograph

ISBN-13 (15)

978-634-05-2243-3

Physical Dimensions

How to Cite

Marina, I., Adi, A., Lestari, M. D., Napitupulu, T. S., Hadi, S., & Faisal, H. N. (2026). Hulu ke Hilir: Inovasi Manajemen dan Rantai Nilai Agribisnis Modern. PT. Ghani Press Group. https://e-book.ghanipress.com/index.php/ghanipress/catalog/book/58